Analysis of market trend of international hydraulic industry Deutschland

In recent years, along with the global economic rebound, manufacturing industry develop steadily forward, mechanical and electronic products related to the amount of trade has been rising steadily, China's manufacturing industry of the international market potential is tremendous, but still faces risks and challenges. Especially in recent years in the history of Chinese hydraulic industry in the international situation is not particularly optimistic, but we can still through the analysis in previous years, the market rule, to grasp the future market trend, smooth breakthrough in the international market, occupy the sales.

1.The number of Chinese hydraulic exports has increased year by year

Figure 1: the trend of the import and export volume of hydraulic components in China from 2010 to 2015

According to the above we can see, nearly six years the Chinese hydraulic parts export amount has been rapid growth, especially in a few years, growth is improved significantly, the hydraulic market need for made in China growing; But in recent years, domestic imported hydraulic parts number is increased, but the relatively slow growth, mainly in the high-end hydraulic products, this is due to the domestic market caused by the lack of high-end hydraulic products now.

2.The average price of Chinese hydraulic fittings is decreasing year by year

Figure 2: the average price trend of the hydraulic components import and export from 2010 to 2015

According to relevant survey data, the average price of Chinese hydraulic accessories in 2015 was around 287 USD, and the average price of export was 76 USD. It can be seen that with the increase of the export of Chinese hydraulic parts number, product prices, however, did not improve, there is even a slight decline trend, on the contrary, although the imported hydraulic parts although prices have dropped, but still far higher than export prices.

3.The demand of international hydraulic pressure is increasing

FIG. 3:2008-2016 total international market trade volume and future trend forecast of hydraulic oil cylinder

Can be seen from the above chart, only for this a hydraulic oil cylinder, from 2009 has been expanding the international market demand, according to the current trend judgment, is expected in 2020 the international requirements of hydraulic oil cylinder could reach $12.5 billion. With the continuous improvement of the international industrialization level, the whole hydraulic industry will also develop rapidly, and the demand potential of each hydraulic original international market is unlimited

4.See how HCIC to international market to break it

Although made in China in the rising of the international market share, but mainly rely on labor advantage, low price to gain market. In recent years, almost all of China's manufacturing enterprises have met although sales increased dramatically, but no significant profits such trouble. This is mainly because that most domestic enterprises only focus on product, at a low price to win the market, rather than the depth of the product research and development innovation, as well as the brand packaging, so domestic product due to technical content is not enough, lack of brand value, only occupy mid-range hydraulic market.

As a pioneer in the international market of domestic hydraulic industry, HCIC takes product research and development as the cornerstone, taking market as the pioneer and bidirectional development force to seize international market share. Companies always put university-industry cooperation as the first consideration, especially employ domestic first-class university hydraulic professional discipline leaders as company, head of research and development center, expand the aviation and Marine hydraulic high-end products, improve the international influence of hydraulic products made in China. From Asia Pacific, the Americas, Europe, branches and offices, the introduction of foreign talents, increasing in the international market development efforts, and further optimize the service system, to confront the docking domestic dealers and end customers, firmly grasp the market opportunities.